There's been negative coverage over a new "family" coffee chain that is actually backed by Tesco. Why do people become vexed?
With its exposed brickwork, muted lighting and expensive decor, Harris and Hoole is the epitome of a modern, upmarket coffee shop of the kind that has colonised the UK's High Streets in recent years.
The one sound you won't hear amid the tinkle of ceramic cups and relaxed chat, is a tannoy announcement saying "clean-up in aisle seven".
Yet Harris and Hoole would not be expanding quite as rapidly as it is without the financial backing of supermarket giant Tesco.
The multinational retailer owns a 49% stake of the firm. Not that you would know this from a visit to one of its 10 outlets or the company's website, where Tesco barely merits a mention.
The Guardian reported on the supermarket's stake last year and this week Mail Online featured it prominently, although many readers left comments in support of Tesco and the chain.
There's been some ill feeling on social media. One alienated customer
tweeted: "Appalled to discover seemingly independent #Harris+Hoole
coffee shop @N8CrouchEnd 49% owned by #Tesco. Never go again". Another
questioned Tesco's record on paying tax and tweeted: "#Harris + Hoole
will be added to my boycott list."
It is not hard to see why Tesco would want to get into coffee
shops - they are among the few growth areas in a bleak retail
landscape.
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